Pete helms Retailer Services for Nielsen across Southeast Asia, North Asia, Pacific, India and Greater China.
A Nielsen veteran of 20 years, Pete is currently based in Thailand.
Under his leadership, the Retailer Services business in Asia has grown significantly, establishing strong relationships between Nielsen and leading multinational companies MNC and local retailers and manufacturers, connecting them even closer to their consumers.
Pete has a proven track record of driving growth and business impact for clients in developed and developing markets. From wet markets to hyper marts, traditional to modern trade, category management to convenience stores, Pete and his team advise clients on winning retail strategies, including how to stay abreast of market trends, track sales performance and refine marketing activities quickly and efficiently.
A trusted thought leader on Asia’s dynamic and diverse retail landscape, Pete has a reputable point of view on retail and grocery shopping trends that is constantly sought after by retailers, manufacturers and industry conferences alike.